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Two formats, built for brands

Interactive video experiences in two distinct formats. Choose what fits your campaign—or combine both for maximum impact.

VideoActive StoryPaths

Branching, choice-driven interactive story ads

Interactive story ads where choices branch the narrative. Like playable storytelling built for brands—viewers make decisions that shape what happens next.

Features

Branching storylines with multiple paths
Decision points that feel natural
Multiple endings based on choices
Scene unlocks and hidden content
Gamified engagement mechanics
Replay value through different paths

Use Cases

Brand storytellingProduct launchesEntertainment campaignsAwareness ads

VideoActive Try & Explore

Interactive product videos: try-on, swap, configure, reveal

Interactive product videos where viewers can swap variants, reveal features, or try products in a more engaging way. Zero-latency switching that feels like magic.

Features

Real-time product variant switching
Color and material swapping
Feature reveal overlays
Virtual try-on experiences
Product configuration
Compare mode between variants

Use Cases

Fashion try-onFurniture visualizationCosmetics shadesAutomotive configurators

Not sure which format fits your campaign?

Tell us about your product and goals. We'll recommend the right approach—or create something that combines both.

VideoActiveVideoActive

Video, activated. Interactive video experiences that turn viewers into participants—choice-driven stories and product exploration for brands.

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