VideoActive StoryPaths
Branching, choice-driven interactive story ads
Interactive story ads where choices branch the narrative, like playable storytelling built for brands. Viewers make decisions that shape what happens next—keeping them engaged, invested, and coming back for more.
What makes StoryPaths powerful
Branching Narratives
Create storylines that split based on viewer choices. Each decision point leads to different scenes, dialogue, or outcomes.
Scene Unlocks
Reward engagement with hidden content. Unlock bonus scenes, alternate endings, or exclusive reveals based on viewer paths.
Personalized Journeys
Every viewer gets a unique experience based on their choices. No two journeys need to be the same.
Choice Analytics
See which paths viewers take, where they drop off, and which endings are most popular. Data-driven storytelling.
Replay Value
Multiple endings encourage viewers to watch again. Higher engagement, more time spent with your brand.
Perfect for
Brand Storytelling
Tell your brand story in a way that lets viewers explore what matters to them.
Example: A luxury brand lets viewers choose which aspect of craftsmanship to explore.
Product Launches
Build anticipation with reveals that viewers unlock through engagement.
Example: A tech company teases features through an interactive mystery reveal.
Entertainment Campaigns
Create mini-experiences that feel like games—comedy, thriller, drama.
Example: A streaming service promotes a new show with a choice-driven trailer.
Awareness Campaigns
Let audiences explore different perspectives or scenarios.
Example: A nonprofit lets viewers experience different paths to understand impact.