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Our Process

How we work

A clear path from concept to launch. We handle the complexity so you can focus on your brand. Most projects deliver in 4-5 weeks.

Typical timeline: 4-5 weeks

Week 1

Discovery & Concept

Week 2

Script & Storyboard

Week 3

Production

Week 4

Production

Week 5

Delivery & Launch

Step 01
Week 1

Concept & Interaction Map

We start by understanding your product, audience, and goals. Then we map out every interaction—what can be clicked, tapped, and explored. Every touchpoint is designed with purpose.

What we deliver

Interaction blueprint
User flow diagram
Engagement strategy document
KPI recommendations

What you provide

Product assets or samplesBrand guidelinesCampaign goalsTarget audience info
Step 02
Week 2

Script & Storyboard

Scripts that account for every branch. Storyboards that visualize every path. We plan for all the ways your audience might explore—and make each one feel intentional.

What we deliver

Branching script (if StoryPaths)
Visual storyboard
Shot list and scene breakdown
Asset requirements list

What you provide

Script feedbackVisual direction approvalProduct/talent availability
Step 03
Weeks 3-4

Production

Video shoot plus interactive layers. We capture the footage—whether on location, in studio, or with your existing assets—and build the technology that makes it respond to your audience.

What we deliver

Video production (shoot or asset integration)
Interactive layer development
Quality assurance testing
Cross-device optimization

What you provide

Production access (if shooting)Existing assets (if applicable)Technical requirements
Step 04
Week 5

Delivery & Measurement

Platform-ready exports with measurement built in. We hand you the finished product, ready to deploy anywhere, with analytics to track every interaction.

What we deliver

Platform-specific exports
Embed codes and integration docs
Analytics dashboard setup
Measurement plan and KPIs

What you provide

Platform specificationsIntegration timelineLaunch coordination

Ready to start?

Tell us about your project. We'll respond within 48 hours with a concept idea and timeline estimate.

VideoActiveVideoActive

Video, activated. Interactive video experiences that turn viewers into participants—choice-driven stories and product exploration for brands.

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